Hello! ✨ I’m Pei-Ju Chien.
Or just call me Patty :)
I'm a professional senior product designer driven by empathy, responsibility, and a passion for innovation. With an open-minded approach, I constantly explore possibilities and push boundaries. I’m looking forward to create exceptional experiences and achieve beneficial results.🎯
Also, I enjoy watching mind-twisting movies and shooting film photos. 📸
Work Experience📍
📍 Hahow
| Senior Product Designer
/ 2023 Sep - Present
| Product Designer
/ 2020 Jul - 2023 Sep (3y 2m)
- Led design of new Livestream product from concept to production while addressing user needs with PM and catering to users' diverse learning behaviors across multiple scenarios, succeed in launching several profitable Livestream Class.
- Established design of first version of iOS APP and increase usability via A/B testing to solve issue of dynamic island, which resulting in APP users increase from 0 to 10K.
- Conducted 4 Usability Tests to optimize critical product flows and make informed decisions with cross-function stakeholders based on valuable insight gained.
- Redesign “Creator Admin Panel” by leading user research projects including user interviews, and gathering feedbacks from Key Creator with Sales team, which formed significant company roadmap with PM.
- Currently focus on conducting “Creator Admin Panel” redesign, reorganized the product structure and user flow with PM, simplify complex logic to clear interface, such as cash flow or course management, improving efficiency and usability for both stakeholders and creators.
- Established Maintenance Rule for design team including designing template layouts and organizing files. Effectively improved collaboration efficiency and earned a satisfaction rating of 8 out of 10 from product team members.
- Redesign 5 major pages includes “Categories,” “Search Results,” “Tags,” and “Header”, not only to align with the new branding, but also optimize search efficiency, which has led to a 20% increase in the click-through rate of course cards on the 'Search Results' page.
- Cooperate with Brand Team to design event landing pages, including Today at Apple, which brought in approximately 2,000 new customers, and Knowledge Ecosystem Seminar, which attracted approximately 11K users to join the seminar course videos.
- Designed the new payment method "Money Point" of our platform, including the web-based purchasing and top-up processes, also have conducted usability test to ensure a seamless user experience.
📍 Begonia Design INC. | UI Designer
‣
- Cooperate with PM, UX and developers, I designed a pregnancy app and a dating app independently, including app icon design, character design, interaction design and app screenshots design.
- Have proposed 8 website and 5 app proposals, 9 of them have been chosen by clients successfully. I was the lead designer who in charge of these projects and assigned all inner pages.
- Well known projects: Capital Fund website, Sony EC website, Hotains Insurance website, Mamba Interactive Enterainment website, Benesse BabyMine app, Fubon Life Insurance Fungroup app etc.
- I have handled 27 projects and collaborated with product manager, UX designer and front-end developers smoothly.
📍 Ogilvy One Worldwide | Account Executive
‣
- Implement and assist RWD website construction, being the main person who communicate with clients, confirm their needs and discuss with team members, supervise project schedule and quality.
- Assist running user interview, communicate with designers and develop-ers to confirm product details, test prototypes and assure the quality.
- Project experiences: Mercedes-Benz-Select Website building project/CTBC-Bank Retirement Website building project/ Familymart app maintenance and new function development etc.
Education 📚
📚 National Cheng Kung University
Taiwanese Literature → / 2012 - 2013 (transferred)
Bachelor of Economic / 2013 - 2016 (graduated)
📚 AIC Digital Media Design
Pre-master Program / 2017 Mar - 2017 Dec
📚 UXabc
User Interface Design Course / 2018 Jan - 2018 Feb
